1 PhD Degree Programs - Gatton College of Business and Economics - University of Kentucky
     
 

 
PhD Degree Programs
 

We will be admitting students for the Fall of 2016.

 

Business Administration PhD Marketing and Supply Chain Concentration Description

The Department of Marketing and Supply Chain’s Ph.D. program is designed to provide its students with the skills necessary to become successful marketing professors in esteemed business schools. To this end, we train our Ph.D. students how to identify interesting marketing phenomena (in consumer behavior and marketing strategy), how to test their ideas, and ultimately, how to publish their research in our field’s most prestigious academic journals. This 4-5 year process involves close collaboration with and mentorship by our faculty. In addition to working closely with faculty on research, Ph.D. students focus their efforts on coursework for the first two years (Ph.D. seminars, research methods courses, courses in economics, sociology, and psychology), and on their dissertation research in the latter years.

Our Ph.D. students also graduate with a firm foundation in teaching. Over the course of their program, Ph.D. students will teach a limited number of undergraduate courses. Such courses typically include consumer behavior, marketing research, marketing management, and personal selling. Feedback from these courses affords students the opportunity to hone their teaching skills before embarking on their formal academic careers.

 

 

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